Why is my supermarket fruit so tasteless?

Green bananas, woody peaches, rock-hard kiwifruit and tasteless melons – no, you’re not the only one with these common complaints. For those of us who buy their fruit from the local supermarket, the sad reality is that produce is often unappealing, and sometimes downright inedible. And the reason is all to do with fresh-food transportation, shelf life, and a mysterious measurement tool called ‘Brix’.