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There’s a lot of talk going around that Social Media is a fad. People and businesses are claiming that the new phenomenon is nothing less than a passing phase that will be overtaken in the next few years. It’s both true and not true.
The thing is that Social Media is a new tool in the utility belt of people’s lives. We’ve had different types of media in the past – radio, television, newspapers and magazines, and just like at first, not all people were fans of these new inventions, but over time, we’ve grown to recognize and love these mediums. Social Media is just another type of media – a tool and resource to help people communicate news, updates, and opinions to the rest of the world.
Just like people thought the telephone wasn’t going to enhance our lives in any way because we couldn’t see the person we were talking to, Social Media is one of the new discoveries in the world, giving people the opportunity to communicate to each other in a different medium. Social Media is just that – a source of media, through being social. All of a sudden, companies advertising need to focus on the engagement of their potential clients, because as consumers we’re no longer constrained to know about products or services from advertisements in the paper, or on billboards – if we need something, we jump online to check out what companies are taking an interest in their consumer’s lives. What businesses are communicating with their audiences to improve their products through potential customers’ feedback? Who are offering the best deals? Who are willing to give an outstanding transaction, worthy of a mention online?
Use this to your advantage – give your business, organisation, or your very self an advantage of being an honest and transparent entity online. Engage your potential clients in discussion, answer their questions in a timely manner, and give them value as online fans, and it will come back to you.
Use Social Media as a new tool; a new opportunity for you to fulfil your mission in life.
Still not convinced? A fantastic video to tell you more about the impacts of Social Media on the world is called Social Media Revolution 2… Type it into YouTube, and watch the magic unfold…oooh. (See video below)