Join around 100,000 monthly visitors and 72,000 members: daily games, discussions, contribute articles, make new friendships, GrownUps-only offers & more...
Regular Columnists on GrownUps
Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
'Richard Brandt compellingly profiles one of the great internet executives of the era' - Stephen Leeb, author of The Oil Factor and Red Alert
Advertisement
Advertisement
This article is part of the Books topic. Click here to read articles, join discussions and more on this topic. Below are the latest articles in this topic.
Click here to start a discussion on this or Click here to read other discussions.
Click here to create an article on this topic, or view contributions made by your fellow GrownUps members
All contributions are entered into our regular prize draws!
Below are a selection of User Contributed Article related to Book Reviews.