Why you should get on Instagram


Chances are, you’ve probably heard of Instagram. Whether it’s your 15-year-old granddaughter snapping a selfie at the beach or your forty-something-year-old son in law documenting his Sunday BBQ spread, the photo-centric social network has captured the hearts and smartphones of 1 billion monthly active users across the globe. It may seem like Instagram is just for youngsters, but the truth is the platform can have incredible benefits for people of all ages.

Get to know your fellow ‘InstaGrans’ and ‘Instagramps’

Looking for a little inspiration? Jump online and get to know all the amazing ‘InstaGrans’ and ‘Instagramps’ out there. Baddie Winkle is guaranteed to add a splash of colour to your day, while Sydney jewellery designer Sarah Jane Adams has emerged as a style icon for seniors. Follow along for the ride or try your luck at becoming an influencer.

Stay in touch with friends and family

Just like Facebook, Instagram can be a fantastic way to keep in touch with family and friends. Not only will you get to follow the lives of your loved ones, but you can also keep them in the loop with regular posts and captions.

Document your experiences

For some people, including professional travel bloggers, Instagram has emerged as a 21st-century diary. Whether you’re posting photos of your beautiful spring garden, your travels in Europe or a family BBQ, scrolling back through your Instagram feed can be just as rewarding and evocative as reading old diary entries.

Explore your interests

With over 1 billion active monthly users Instagram has incredible scope. Get to know your hashtags and you can use the platform to explore and nurture your personal interests. For example, there are accounts focussing on everything from gardening in New Zealand to the latest crochet patterns. You can follow your favourite chefs like Peter Gordon and Annabel Langbein, drool over posts from travel companies like Silversea Cruises and even browse ‘dentures’ hashtags for the latest tips, tricks and insight.

Some tips on using Instagram

  • Over-posting can quickly lose you followers. Try to limit yourself to a maximum of one post a day. If you want to post more use the album feature.
  • Don’t be disheartened if your teenage granddaughter doesn’t allow you to follow her. Certain people may wish to keep their Instagram profiles private and that’s OK.
  • Self-worth shouldn’t be linked to the number of likes you receive. This is one of the biggest cons of social media and it’s not a mindset you want to fall into.
  • Encourage your friends to join. This way you can build up a following and experience the fun of Instagram together.