Student director Eugen Merher of Germany shows the pros how it’s done and it is everything advertising should be.
In the incredibly moving clip, Eugen crafts the tale of a former marathon runner whose body and soul are wasting away in a retirement home, until he finds an old pair of Adidas sneakers.
The finish will really move you.
He tried sending it to the Adidas’ communications department but they didn’t really react. Their loss, brilliant work Eugen.