Richard Poole - 50+ and Online Media Commentary
Latest 50+ and Online Media ColumnsThe (US) internet advertising boom and how it's likely to continue The difference between younger purchasers and boomers Who's Buying All Those iPads? Boomers Become Earlier Tech Adopters Every Year How to Market to Baby Boomers Online Baby Boomers Feeding Money Into Online Sales Boomers Face STI Increase Mature Consumers Use Tech Adults 55+ Click More Online Ads Number of Baby Boomers Using Social Networking Sites Grows by 60% The New Grandparent: Younger, Richer, More Giving
Meet Rich Poole
Rich Poole co-founded GrownUps in 2006 to provide a community platform for the rapidly growing Internet savvy, active, more mature demographic in NZ. It's all about finding information and things to do via GrownUps, that help you make best use of your time and money.
This Contribution area looks to provide items of interest and commentary about the local and global 50+ (or in some cases referred to as Boomer demo).
Please send us anything that you feel should be posted here, but we hope this is of interest to show you the huge impact that 50+ currently have and, equally, how much bigger and more influential this is becoming by the day. Just think, more than 5 Kiwis per hour turn 50+ - that's more than 50,000 per year currently! Not to be sneezed at!