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Wrong: Why Experts Keep Failing Us and How to Know When Not to Trust Them
By DAVID H FREEMAN
RRP: $34.99, TPB, Little, Brown US
Wrong is an eye-opening exploration of why experts are constantly misleading us - and what we can do about it.
Our investments are devastated, obesity is epidemic, blue-chip companies circle the drain, and popular medications turn out to be ineffective and even dangerous. What happened? Didn't we listen to the scientists, economists, and other experts who promised us that if we followed their advice all would be well? Actually, those experts are a big reason we're in this mess. Their expert counsel usually turns out to be wrong - often wildly so. Wrong reveals the dangerously distorted ways experts come up with their advice, and why the most heavily flawed conclusions end up getting the most attention - all the more so in the online era. But there's hope: Wrong spells out the means by which every individual and organization can do a better job of unearthing the crucial bits of right within a vast avalanche of misleading pronouncements. WRONG will find a highly receptive audience, given the way in which organizations have become dependent on advice that's typically faddish, expensive, disruptive, and just plain wrong.
About the Author
David H. Freedman is a contributing editor and columnist at Inc. magazine. He is a contributor to Newsweek, and has written on science, technology, and business.
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Latest comment at 19:36 14 Apr 2012 by Dr Livingstone - Book club, Hamilton
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Latest comment at 17:03 06 Feb 2012 by Joybel - Fixing books
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