Paper Plus Group Asks Kiwis to Become Shining Stars for Cure Kids

Kiwis have the opportunity to become a shining star for charity this festive season by supporting the Paper Plus Group’s nationwide fundraising bid for Cure Kids. Shoppers at Paper Plus and Take Note stores can help bring Christmas cheer to seriously ill Kiwi children by buying a cute, cuddly collectable soft toy when they pop in to pick up a card, book or stationery item, with $1 from each sale of Shining Stars® at Paper Plus stores, and caring critters Boots and Butterscotch soft toys at Take Note stores, going towards a goal of $40,000.

Cure Kids is the face of the Child Health Research Foundation, which has invested more than $13 million in medical research into life-threatening childhood illnesses in New Zealand since it was founded three decades ago.

Fittingly for the partnership, the cuddly collectables have been designed to appeal to children; the range of Shining Stars® includes bears, frogs and owls, while Boots and Butterscotch are a cat-and-dog team.

There are 24 Shining Stars® for shoppers to choose from. The new owner can log on to the Shining Stars® website and, using the secret code that comes with each Star, register and name their own star with the International Star Registry®.

Cure Kids Business Development Director Mandy Mee said the charity was delighted to be working with the Paper Plus Group, with the company’s support giving a valuable boost to Cure Kids’ research projects. “This research helps save hundreds of childrens’ lives and improved the quality of life for thousands more, and we are excited to have the Paper Plus Group supporting this ongoing work.”

Lyle Hastings, Marketing Manager for the Paper Plus Group, said the partnership with Cure Kids was an ideal fit for his company. “At this time of year, people are looking for opportunities to both tick off their list of presents to buy, and do something charitable that’s in the spirit of Christmas. We are pleased to be able to offer this to our customers throughout the country, while giving our backing to work that helps so many children and their families.”

About the Paper Plus Group

The Paper Plus Group began 24 years ago and is one of New Zealand’s largest stationery and booksellers. The Group incorporates three separate retail brands: Paper Plus, which has 102 stores; Take Note with 73 stores; and Office Spot with two stores, all offering a great range of stationery, books, magazines, cards and gifts to New Zealand consumers. There is a Paper Plus store in every town and city, from Kaitaia to Invercargill. It is the only New Zealand book and stationery retailer with Fly Buys.

For more information please contact:

Lyle Hastings
Marketing Manager
Paper Plus
+64 (0)9 261 0702

Frederika Rutherford
Alexander Communications
+64 (0)27 5411 397

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